Zac Posen Launches Bridal Collection
Designer to the stars, Zac Posen, is teaming up with David's Bridal to create couture-worthy wedding gowns at a fraction of the cost. The collection, entitled "Truly Zac Posen," will feature the designer's signature figure-flattering silhouettes and bold yet feminine style.
The collaboration will include six ivory bridal gowns (ranging from $850 to $1,350) and five limited-edition social occasion dresses in neutrals and a lavender jacquard print (priced from $195 to $225). The initial launch is slated to take place in February 2014, so mark your calendars!
Photo via Instagram
Up until now, only A-list brides like Portia de Rossi and Coco Rocha have worn Posen's covetable designs down the aisle. The designer wants his "Truly" collection to embody that same one-of-a-kind feel, but be accessible to women of all sizes around the world. The showstopping styles will be available in sizes 0-14 off the rack, and 16-26 through special order.
In an interview with USA Today, Posen said, "A great deal of care and love goes in there, I wanted to try that on something that was going to have a lot of reach." So why did David's Bridal choose Posen as their new featured designer? "What was missing was this aesthetic that speaks to a more red carpet, dramatic bride," said Catalina Maddox-Wagers, their Executive Vice President for Merchandising.
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