Step Inside Justin Alexander's Lasting Trends Capsule

Justin Alexander Bridal brings a modern approach to a new era of bridal design. 


Bridal designer Justin Warshaw has wedding gowns in his blood — he's among the third generation of bridal designers in his family. That's why when the brand recently released Lasting Trends, a capsule collection of their most iconic and bestselling gowns, we knew it would be beloved by brides worldwide. 

The new collections feature an impeccable fusion between modern and classic styles for Justin Alexander; Adore by Justin Alexander styles are designed for a new wave of brides that radiate an effortless confidence; Sincerity is a captivating tale of love; while Lillian West is designed for brides that embrace the unconventional.

Justin Alexander | Lasting Trends

Justin Alexander’s signature trends showcase clean, minimalistic looks with light and airy fabrications. The gowns are designed to flatter all shapes and sizes and are easy to accessorize with capes and bows to transform your look. The decadent details of these bestselling styles make every bride a picture of sophistication.

Justin Alexander, Style Gwinn

This gown features a minimalistic, clean look with a trending scoop neck with draped detailing. Easy to accessorize, this style flawlessly pairs with a pair of sleeves or a stunning cape. 

justin alexander gwinn

Justin Alexander, Style Harper

Another modern clean style, this gown has a trending off-the-shoulder neckline with a large cuff detail, a sexy slit, and fan-favorite pockets. 

justin alexander harper

Justin Alexander, Style Hayes

This allover lace dress features a romantic illusion neckline, sheer V-side cutouts, and glamorous beading. 

justin alexander hayes

Justin Alexander, Style Grove

Bringing cowl back. This elegant and timeless ball gown features classic clean lines with a trending cowl neckline and a V-back.  

justin alexander grove

Justin Alexander, Style Hera

This light and airy gown A-line gown is flattering on all body types and features an allover sparkle tulle and detachable off-the-shoulder straps.

justin alexander hera

Justin Alexander, Style Estelle

Bow down to this fabulous, minimalist A-line gown with a built-in bustle with an adorable bow detail.  

justin alexander estelle

Justin Alexander, Style Freeland

With a luxe satin fabrication, this minimalistic A-line gown offers an elevated update on a classic look. 

justin alexander freeland

Justin Alexander, Style Glenetta

Sexy and sweet. This romantic Chantilly lace gown features a flattering basque waist and a sexy yet tasteful sheer bodice. 


Justin Alexander, Style Gibson

A clean, timeless look elevated by flattering lace placements and a lace cut-out statement train. 


Justin Alexander, Style Hunter

Jessica Rabbit meets clean girl aesthetic. 


Adore by Justin Alexander | Lasting Trends

Adore by Justin Alexander encapsulates irresistible simplicity, embodying a modern, youthful and minimalistic identity. The essence of the brand lies in its lightweight designs that encapsulate a fresh, informal vibe; perfect for the bride who revels in the beauty of soft textures and airy fabrics to dance the night away. Adore by Justin Alexander’s Lasting Trends feature fresh yet understated styles that brides will fall in love with instantly. The styles range from chic and minimalistic to expressive with details like allover beading and dainty bows. 

Adore by Justin Alexander, Style Sawyer

This romantic and figure flattering trumpet style features allover sparkle and sexy side cutouts.  

adore justin alexander sawyer

Adore by Justin Alexander, Style Leia

We can just picture this bride froclicking in a meadow. This light and airy dress has off-the-shoulder straps and a sheer floral bodice. 

adore justin alexander leia

Adore by Justin Alexander, Style Quinn

Sophisticated sweetness. We love this gown's dainty bow details and modern scoop neckline. 


adore justin alexander quinn


Adore by Justin Alexander, Style Skylar

This chic silhouette hugs every curve and features a plunging bikini neckline and a low open back. 

adore justin alexander skylar

Adore by Justin Alexander, Style Alanis

This floaty A-line look is made of a comfy jersey material with tulle highlights and beaded lace adorning the skirt. Matching sleeves offer a perfect 2-in-1 look. 

adore justin alexander alanis

Adore by Justin Alexander, Style Alima

Simple elegance. This fitted crepe fit and flare gown features tonal beading for subtle sparkle and a detachable tulle skirt with a long, detailed train.

adore justin alexander alima

Adore by Justin Alexander, Style Kinsley

The perfect combo of comfort and style, this gown features a beaded bodice perfectly paired with a clean skirt, and chic buttons all the way down the back.

adore justin alexander kinsley

 Adore by Justin Alexander, Style Rey

A clean, contemporary look featuring trending off-the-shoulder straps, a sexy skirt slit, and practical pockets. 


Adore by Justin Alexander, Style Angelina

Modern beading and allover sparkle make this floaty A-line gown shine.


Adore by Justin Alexander, Style Bella

A subtly sheer bodice with a plunging neckline and a clean A-line skirt make a perfect pairing. 


Adore by Justin Alexander, Style Clarabella

A classic lace ball gown with a vintage feel and romantic long sleeves. 


Adore by Justin Alexander, Style Hannah

This classic and timeless silhouette features a trendy plunging neckline and a strucuted bodice to flatter the waist. 



Sincerity Bridal | Lasting Trends

The Sincerity Bridal Collection exudes an elevated sense of feminine romance, radiating beauty that is both captivating and alluring. Designed for the modern bride who believes in the magic of love and the power of softness, you'll find feminine necklines, glamorous embroidery, and detachable elements in this romantic collection. Sincerity Bridal’s Lasting Trends capsule is a captivating tale of love. Romance is alive with demi cup seaming, exposed boning, sequined lace appliqués, and florals. These feminine wedding dresses instantly evoke dreamy thoughts of the perfect wedding day look.

Sincerity Bridal, Style 44426

True Romance. This flattering trumpet gown features a plunging V-neck, a sexy low scoop back, and allover beaded lace.


Sincerity Bridal, Style 44427

This strapless sweetheart gown has a flattering drop waistline and soft lace appliqués along the neckline that sit delicately against the skin. 


Sincerity Bridal, Style 44432

A modern notch neckline and sparkly galaxy tulle update this stunning basque-waist beauty. 


Sincerity Bridal, Style 44388

A modern, clean look topped off by sparkly beaded and pearl embellishments on the sweetheart neckline. 

sincerity bridal

Sincerity Bridal, Style 44354

Oh, how we love a timeless mikado ballgown with a classic cuffed neckline. 

sincerity bridal

 Sincerity Bridal, Style 44357

This vintage-feeling brocade gown gets a trendy update with a modern square neckline and V-side cutouts. 

sincerity bridal

Sincerity Bridal, Style 44416

We're utterly obsessed with how flattering and chic this bodice is. Add matching shoulder sleeves for a second look. 

sincerity bridal

Sincerity Bridal, Style 44438

Traditional with a modern twist. This sparkling ballgown features a modern basque waistline and a galaxy tulle underlay. 

 sincerity bridal

Sincerity Bridal, Style 44360

Vineyard vibes. This A-line gown features a crepe bodice with a light and airy chiffon skirt, and is flattering on all body types. 

 sincerity bridal

Sincerity Bridal, Style 44383

This clean, modern gown features a plunging V-neckline and V-back with crepe-covered buttons cascading down to the end of the train. 

sincerity bridal 

Sincerity Bridal, Style 44384

This dreamy jacquard sheath dress features a trendy scoop neckline and a matching detachable belt. 

sincerity bridal


Lillian West | Lasting Trends

The Lillian West collection speaks to the heart of the exotic and wild bride. The ethereal spirit of the gowns is demonstrated with soft, carefree elements that embody a laid-back attitude and a unique personality. In the Lasting Trends capsule, you'll find the unique laces, airy silhouettes, and cutouts that are a boho bride's dream.  Many of these wedding dresses have detachable elements so brides’ wedding dresses can be as unique as they are.

Lillian West, Style 44406

It's clear to see why this feminine tulle ballgown with sequined lace appliqués is a Lasting Trends favorite. 

sincerity bridal

 Lillian West, Style 66240

An illusion plunging neckline and subtly sequined lace appliqués make this lightweight chiffon gown totally unforgettable. 

lillian west

Lillian West, Style 66251

We love the unique blend of laces used on this dreamy dress. 

lillian west

Lillian West, Style 66261

This light and airy ballgown with textured 3D appliqués and detachable off-the-shoulder straps has captured our hearts. 

lillian west

Lillian West, Style 66265

This stretch crepe fit-and-flare gown features tonal beaded and lace appliqués, with stunning detachable blouson sleeves for a true 2-in-1 look. 

lillian west

Lillian West, Style 66286

A boho dream, this airy A-line gown features a plunging bikini neckline, V-side cutout details and an open V-back. 

lillian west

Lillian West, Style 66287

This modern lace fit-and-flare features flattering seams and hugs in all the right places. 

lillian west

Lillian West, Style 66301

Can't you just picture this bride jetting off on a boat at her Lake Como wedding?

lillian west

Lillian West, Style 66302

Sexy and comfortable, too. This lightweight fit-and-flare dress is made of a soft jersey fabric so you can easily dance the night away in the summer heat. 

lillian west

 Lillian West, Style 66319

This whimsical A-line dress features a tulle ruffle skirt with unique embroidered 3D satin appliqués. We love all the texture and movement!

lillian west

Lillian West, Style 66278

This sexy lace fit-and-flare with a plunging neckline comes with matching detachable sleeves and a dramatic cathedral veil. 

lillian west

Lillian West, Style 66306

This lace A-line gown features gorgeously embroidered chiffon appliqués an sheer V-side cutouts. 

lillian west