Vera Wang LOVE: New Engagement Rings Collection at Zales

vera wang love

Bridal is arguably Vera Wang's world, we're just living in it (and adoring from afar). The VW group unveiled some big news today that's bound to make some brides envious of almost-engaged gals, for a change: Vera has collaborated with Zales, The Diamond Store to introduce "Vera Wang LOVE," a new collection of engagement rings, matching wedding bands, and solitaire bridal jewelry.

"Creating a line of beautiful diamond engagement rings and bridal jewelry is a natural extension of my passion for designing bridal fashion," Wang said.

The line is extensive, to say the least—it will include more than 50 different styles of engagement rings, which start at only $1,999 and all include a blue sapphire (such a chic "something blue", non?) Sentimental types will appreciate that the "LOVE" logo is engraved on the inside. Budget-savvy readers of this blog can scoop them up at 500 Zales locations throughout the U.S., Canada, and Puerto Rico, as well as on Zales.com, beginning this fall. I for one think October (when LOVE officially launches) can't arrive quickly enough! For now, we tracked down this campaign ad (pictured above) to satisfy your case of jewelry lust. I think I spy a halo setting, one of the biggest jewelry trends for 2011.

Searching for bridesmaid dresses? Check out pics from the new White by Vera collection for David's Bridal here.

 

—Stefania Sainato