Shocking Wedding News: Priscilla of Boston Going Out of Business
This just in: After nearly 65 years, iconic wedding dress designer Priscilla of Boston will be shutting down 19 salons and discontinuing all of its labels by December 31, 2011.
Labels that fall under the PoB brand include: Priscilla of Boston, Platinum by Priscilla of Boston, The Dress by Priscilla of Boston, Jewel by Priscilla of Boston, Melissa Sweet, Reverie by Melissa Sweet, and the Vineyard Collection.
An official statement released by David's Bridal said: "We are grateful to have had the opportunity to help women across the country look their best on one of the most important days of their lives."
Brian Beitler, the CEO of David's, added that, "At the end of the day, the decision is really based on looking at our resources and capital investments and looking to invest in Priscilla's sister division, David's Bridal."