The bridal retailer is broadening its designer offerings, making the luxury labels more accessible to brides nationwide.
By: Rachel CapoLast month, David's Bridal and Vera Wang renewed their vows. The Vera Wang Bride world — a collection of wedding gowns, bridesmaid dresses and more — will now exclusively be available at David's Bridal, uniting Vera Wang's iconic style with David's integrated design and production. By managing every step in-house, from sketch to final stitch, David's can ensure quality, consistency, and speed, giving brides greater accessibility and faster delivery without compromising the artistry and impeccable detail for which the Vera Wang brand is known.
Of the partnership, Vera Wang says, "The Vera Wang Bride is intended to reflect a certain sense of quality, design integrity, and modernity - but above all, STYLE. Sometimes that means interpreting certain nuances that define each and every bride. From the very center of the fashion eye at AMERICAN VOGUE where I spent nearly 20 years creating editorial imagery to 2 years with Ralph Lauren, and 36 years dressing brides, I am looking forward to reaching a new generation of brides in this streamlined and technologically driven world with this partnership with David's Bridal... As always, bridal remains its own emotional, complex, and insanely romantic part of the fashion world. After 37 years devoted to this craft, I will continue to explore the creativity and passion I have for all things wedding that continue to define our brand and our unique contribution to fashion and lifestyle."
To celebrate the collaboration, David's is reissuing a capsule of archival White by Vera Wang gowns under the Vera Wang Bride label - featuring the most loved designs from its earlier collaboration. These made-to-order "modern vintage" designs will be available for pre-order on DavidsBridal.com for the first time in more than a decade.
Vera Wang joins Marchesa as another one of bridal fashion's most celebrated couture labels to link up with David's. Last Spring, David's announced a special partnership with Marchesa, Georgina Chapman's iconic womenswear brand, bringing their exquisite bridal couture and eveningwear collections — including Marchesa Notte —to DavidsBridal.com. Marchesa and David’s are reimagining together how bridal fashion can be experienced and the importance of meeting luxury craftsmanship with accessibility, proving that couture can be both aspirational and attainable.
“This is a defining moment for David’s Bridal – we are committed to becoming the number one destination for all brides, all styles and all price points,” says Kelly Cook, CEO at David’s Bridal. “We’re not just expanding our selections or naming a new partner—we’re working with the leading names in bridal and couture fashion to reshape the way consumers find and shop for luxury and couture dresses."
Brides can shop the Marchesa Couture and Marchesa Notte collections on DavidsBridal.com or at one of their two "Diamonds and Pearls" concept stores; a bespoke shopping experience with thoughtfully edited David's Bridal merchandise and designer couture.
