Whether you're looking to pull out all the stops with this celebrated hue or hoping for a subtle splash of color, Viva Magenta will help take your wedding to new heights.
The secret's out — Pantone has officially unveiled their 2023 Color of the Year as Viva Magenta. This lush red-mauve hue encourages self-expression and empowerment, so what better color to showcase on your big day? To help guide you through incorporating this stunning shade into your wedding, we rounded up some industry experts to lend their insight.
"When tastefully incorporating Viva Magenta into weddings in 2023, the key is using it as an accent hue rather than a dominating color. This way, the vibrancy and optimism of the shade will be felt without being overbearing. Let your creativity shine by working it into the invitation suite or using it as an incredible, eye-catching detail." —Jacqueline Vizcaino, Tinted Events Design & Planning
Photo: Jenny DeMarco Photography
"I appreciate the color's punchiness and boldness while still being a little subdued. And it's a nice marriage between red and pink for those who don't like either one of those polarizing colors. Linen and wedding day stationery will be fun ways, in particular, to bring in a pop of color." —Jamie Chang, Mango Muse Events
Photo: Amy Sims Photography
"An unexpected way to incorporate Pantone's Color of the Year, Viva Magenta is through beauty. Talk about a statement lip or nail color for your big day! This fresh shade of red works well on many different skin tones." —Gretchen Culver, Rocket Science Events
Photo: Amy Sims Photography
"With Viva Magenta being such a bold hue, consider incorporating it into smaller but impactful wedding day elements, such as candles, a napkin, or a signature cocktail." –Jaclyn Watson, Jaclyn Watson Events
Photo: Meredith Ryncarz Photography
"Many may first be inclined to combine Viva Magenta with other bold colors, such as yellow, orange, and pink, to create a vibrant wedding palette. But it can be equally eye-catching to pair it with a sea of neutrals. An example is having a primarily white and Viva Magenta color palette allowing the magenta to pop off the white background." —Tonya Hoopes, Hoopes Events
Photo: Mandee Johnson Photography
"With such a bold tone, less is more. A room full of magenta linens is going to be overkill. However, the way to go is to tie the color in via florals, printed items, napkins, or other small details." —Nora Sheils, Bridal Bliss
Photo: Hellen CO Photos
"Lucky for today's couples, Viva Magenta will blend naturally into many color schemes. Couples can center it as a pop of color among neutrals or complementary shades. Florals are one of the easiest ways to incorporate the color — from dahlias and tulips to ranunculus and stargazer lilies." —Emma Charlotte Young, Destination Brides
Photo: Amy Sims Photography
"Viva Magenta is a color I haven’t seen used at weddings often, but I think it will be a welcome addition to the 2023 wedding season. This color is very specific and has to be combined well for it to work tastefully, and I think it will look great with wedding bouquets." —Hellen Oliveira, Hellen CO Photos
Photo: Hellen CO Photos
