Wedding Fashion Dos and Don'ts You Need to Know

wedding gown
Photo: Pasha Belman Photography

Don't overlook unique places to search for your attire. "Your wedding attire search can feel overwhelming with the amount of options out there, but it's worthwhile to consider options that are more out of the box! Your go to thought might be a traditional made to order bridal boutique. It’s worthwhile to also consider shopping at a luxury bridal consignment boutique like Loved Twice Bridal. You’ll shop the latest gowns for a fraction of the cost all the while being sustainable, cost efficient, but not compromising your bridal experience." —Sarah Ghabbour, Founder & Owner, Loved Twice Bridal

Do double check your fit. "Trust us: nothing ruins a formal look quite like an ill-fitting piece. For your wedding day, one of the most crucial steps in choosing your suit or tuxedo is making sure that everything fits properly. Take the time to check that everything you're wearing, head to toe, fits you comfortably so that you can look and feel your best on your big day!" —Jason Jackson, President & COO, Generation Tux

Don't buy a gown just because your entourage loves it. "Wedding gowns are all beautiful, and you will look amazing in each one you put on (your stylist knows how to pick the best ones for you). Purchasing a gown your party loved will be more costly in the end after you've realized you don't love your gown and end up buying another. About 50% of the product at Loved Twice Bridal has never walked down the aisle, and it's for reasons like this one. It's important to trust your gut and speak up when you've found the one!" —Ghabbour

Do consider resale value. "While reselling is never a guarantee, things to consider would be the designer of the gown and accessibility. If a gown is mass produced, it is likely not going to sell for very much. If a gown is a bit harder to find by a smaller brand, it could make resale easier." —Ghabbour

Don't under or over estimate your shopping timeline. "The bridal industry has generally advised shopping 8-10 months ahead of your wedding for your gown. This timeline allows you enough time to shop around without limiting your options. Shopping too far in advance means gowns might become discontinued or new gowns will be released and you might second guess your choice. Shopping with too little time might leave you with a handful of samples to pick from off the rack. Be sure to allow 6-8 weeks prior to your wedding for alterations and ensure you’ve scheduled them 3-4 months in advance." —Ghabbour

Do consider your carbon footprint in your purchase. "Seek out designers that prioritize sustainability. This can in the fabrics used or how the gowns are made. If they are cut in bulk or truly made to order for each bride." —Ghabbour

Don't prioritize trends over your own personal taste. "While social media can offer inspiration, your wedding day is about celebrating you, so your fashion choices should reflect your personal style. Avoid following what's popular for the sake of keeping up with the latest trends. When it comes to finding the right formal attire, Generation Tux can help. Offering classic and timeless options, you'll find a suit or tuxedo that's always in style, perfect for everyone's taste." —Jackson

Do keep in mind the things that are most important to you. "This goes beyond just 'strapless or sleeves.' Think about how you want to feel on your wedding day, what the overall energy will be like, what's important to you in your search for your attire, and more." —Ghabbour