This article originally appeared on Yahoo Shine
Americans will spend more than $36 billion on Valentine's Day this year, but one guy in Kansas is putting the rest of us to shame with his series of dreamy (and free) love notes to his wife. About a month ago, Jesse Hale started writing his wife, Holly, sweet nothings on sticky notes as part of a project called 100 Days of Valentines. This week, he released a video of his first 25 days, and it has us swooning:
And it seems Holly has Hale swooning, too. "My wife is super awesome and talented. I have liked her since the day I met her," Hale said in an email to Yahoo Shine. "The feeling wasn't mutual at the time. I eventually wore her down...I mean won her over," he added, joking.
Hale's mini-missives are part of Give It 100, an experiment in self-discovery open to anyone, launched in November by former Microsoft executive Karen Cheng. Her video journey of a year spent learning how to dance went viral in July 2013. After being contacted by scores of people who were inspired by it, she created Give It 100, which features time-lapse video submissions of people doing everything from attempting to touch their toes to conquering a speech impediment, one day at a time, for 100 days straight.
Hale works as an engineer but moonlights as a wedding videographer — figures! — which probably gives him an advantage over many of us. The notes are, for sure, a master class in specific detail. Avoiding greeting card platitudes, Hale focuses in on what truly makes his wife special. "Scrubs aren't meant to be sexy," reads one note, "but somehow you pull it off." Another says simply, "Your phone voice."
Through the notes, we get a picture of a hard-working, soft-hearted woman who "secretly loves cats" and lets her husband help her with stuff "even when we both know you can do it by yourself." Casanovas take note: Ditch the candy and overpriced bouquet and take a lesson in love from this post-it Cyrano instead.
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