Shop the 2020 National Bridal Sale Event!

Leading bridal salons in the US and Canada are hosting a sale event for you to get your dream wedding dress for less. 

Bride at Simple Elegance bridal shop with SAID YES sign

The fifth annual National Bridal Sale Event takes place July 18-25, 2020. Nearly 1,000 independent, locally-owned bridal retailers and top bridal salons will participate, offering brides, bridesmaids, and even wedding guests an unprecedented opportunity for substantial savings on their attire.

Trying wedding dresses at bridal salon

"National Bridal Sale Day, also called Bridal Saturday, has become an annual tradition for the bridal industry similar to a Black Friday or Small Business Saturday for other retail stores," says the event’s creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J. "It is recognized by Chase Bank’s Calendar of Events and scheduled annually on the third Saturday in July.”

 bridal boutique

More information and a list of participating bridal shops can be found at