The Complete Guide to Finding Your Dream Dress

From picking the right store to must-know advice, we continue to work with countless bridal salons to share their expert knowledge with our brides. Here, everything you need to know to find your perfect dress.

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  Beware of Counterfeit Gowns Online

  While we recognize that buying a gown online is a growing trend, there are still some serious concerns that you must consider first. Here, we break it down.

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  Featured Wedding Dress Retailers

  Starting to search for your gown? Find a bridal salon near you!

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  Wedding Gown Gallery

  Browse hundreds of gorgeous wedding gowns by designers from A to Z. 

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  Where to Buy Your Gown

  From full-service bridal stores to bridal salons to department stores, here's your guide to finding the right place to purchase your wedding gown.

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  How Real Brides Found Their Dream Dresses

  With so many gorgeous wedding gowns out there, how do you find "The One"? Here, 12 real brides share how they did it.

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  10 Mistakes Brides Make When Dress Shopping

  Before you hit the salon, read these top bridal blunders to avoid from Cristina DeMarco of Bridal Reflections, Debra Lash of The Wedding Tree, and Gesinee of Gesinee’s Bridal.

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  Randy Fenoli's Top 10 Tips for Wedding Dress Success

  TLC’s gown guru Randy Fenoli shares the best shopping secrets he learned from his time at Kleinfeld Bridal.

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  How to Say Yes to the Dress

  Pick the perfect gown with these shopping tips from Mara Urshel of Kleinfeld.

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  10 Things to Keep in Mind While Gown Shopping

  Liz Sellassie, owner and manager of Designer Loft bridal boutique, shares 10 secrets that'll help you find the dress of your dreams.

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  Save on Dress Alterations

  If your picture-perfect dress needs a few adjustments here and there, follow these tips from bridal salon owner Mara Urshel to save big!

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  Choosing the Perfect Dress

  Whether you've dreamed about it for years or never gave it a thought, here's how to find a wedding dress that reflects your personal style.

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  My "Say Yes to the Dress" Experience

  Our web producer Stefania Sainato shares her experience shopping for her wedding gown at Kleinfeld.

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  Help a BG Bride Find Her Wedding Gown: Part 1

  You’d think that when one of our own “says yes,” she’d know exactly what kind of wedding gown she wants, right? Wrong! That’s why we went straight to one of our favorite NYC bridal salons, Designer Loft, for help.

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  Help a BG Bride Find Her Wedding Gown: Part 2

  The search continues…since BG fashion experts advise visiting more than one bridal salon, we headed to NYC landmark RK Bridal. RK is known for their huge selection of designers (they carry over 12,000 gowns) at a variety of price points—including Casablanca, Mori Lee, Justin Alexander, and Enzoani.

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  "Grab the Gown" with David Tutera's Shopping Advice

  We were in for a thrill at Loehmann's "Grab the Gown" event at their flagship store in Chelsea, NYC. East coast brides, hailing everywhere from Philly to West Virginia, braved torrential rains to line up for their shot at scoring the ultimate designer gown for less.

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  10 Things No One Tells You About Gown Shopping

  Read the top ten secrets our web producer Stefania Sainato learned from her fabulous consultant, Andrea, and Bridal Reflections.

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  10 Questions to Ask Before Buying Your Gown

  Aside from the obvious preparations — inspiration clippings, wedding-worthy undergarments, a box of tissues for Mom — what should brides know before buying their gown? We got the scoop from Mara Urshel, the co-owner of Kleinfeld, and Cristina DeMarco, the vice president of Bridal Reflections.

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  Wedding Dress Shopping: My Quest for Happy Tears

  Real bride blogger Crista Camerlengo takes you inside her dress-shopping appointments at Priscilla of Boston, the Amsale Flagship Store, and Kleinfeld.

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  Four Surprising Lessons from Gown Shopping

  Real bride blogger Theresa Misso shares the best things she learned while shopping for her dream dress at Hobnob bridal boutique.

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  Randy Knows Best: 5 Rules for Finding Your Dream Dress

  Patrick Kelly, co-owner of JJ Kelly Bridal, shares his experience working with Randy Fenoli on a recent taping of the hit show Randy to the Rescue.

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  50 Real Brides' Gorgeous Gowns

  Seeing wedding gowns in all their splendour on brides of all shapes and sizes is a beautiful thing! Here, 50 real brides show us what they wore and why.

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  Photo Diary: One Mom's Dress-Shopping Experience

  Guest blogger Maria Sainato (mother of our web producer!) shares what she learned while shopping for a mother-of-the-bride gown.

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  Five Lessons Learned While Bridesmaid Dress Shopping

  The notion of finding one dress to fit multiple ladies (all with different body types and style preferences) can be nerve-wracking and challenging, but it can be done! Here, real bride blogger Nikki Stroud shares some considerations to keep in mind.

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