Help a BG Bride Choose Her Wedding Gown: Part 2!

After another overwhelming (but fun!) round of gown shopping, I am one step closer to making a final decision on what I'll wear on my wedding day. (Catch up on my first salon visit here!) Being surrounded by thousands of gowns can either be a bride's dream or a bit of a nightmare. My best advice is to have some idea of what you like before you shop. Browsing our gown gallery and the pages of Bridal Guide helped narrow my focus. Moral support is also essential! Here, my fellow BG fashionistas report on our experience at RK Bridal in New York City.


The search continues…since BG fashion experts advise visiting more than one bridal salon, we headed to NYC landmark RK Bridal. RK is known for their huge selection of designers (they carry over 12,000 gowns) at a variety of price points—including Casablanca, Mori Lee, Justin Alexander, and Enzoani.

RK Bridal had lots of knowledgeable consultants on hand to help the influx of brides on that busy Friday afternoon. Amy navigated through racks and racks of gorgeous gowns and cherry-picked a few contenders. From her previous shopping experience, Amy knew she wanted to explore different necklines, new colors, and other fabrics.

Here were some of our top picks:

Justin Alexander
Amy was initially reluctant to try on a strapless style, but this gold Justin Alexander gown (Style 9690) convinced her otherwise! The crystal embellishments add serious “wow” factor to this metallic silk modified mermaid. The buttons down the back and pretty train are added bonuses.

CB Couture
This gorgeous CB Couture dress (Style B053) is more along the lines of what Amy had always pictured herself in. The sweetheart neckline and romantic cap sleeves create an elegant silhouette. The lace appliqués are sewn on layers of tulle with a beautiful scalloped hem.

La Sposa
This dreamy La Sposa A-line gown (Style Serena) features ruching across the bodice that is super flattering on any bride. Silver crystal accents on the front and lace-up corset back add just the right amount of sparkle. Amy loved the versatility of the straps—this gown can be worn as strapless, halter, or one-shoulder!

While we were patiently waiting for Amy to try on all of her top choices, owner Reed Kimmel gave us the inside scoop on how to score major savings at RK Bridal. One of the unique things about them is that if you find your gown at another store for less, they'll match the cost. Also, they offer a 10 percent discount on headpieces, veils, and shoes to any bride who purchases their gown there. Take alterations into consideration when calculating the total cost of your gown. RK caps the alterations at $350; any additional changes that need to be made to the dress are free.

BG brides, tell us about your gown shopping experience. Where did you buy your dream dress? Leave a comment and a link to your dress below!

— Rachel Dichter and Noelle Gharbi



Amy Rauch is digital marketing director at Bridal Guide Magazine. She and fiancé Richard Schweitzer, who are explorers at heart, had their first date at the Bronx Zoo on July 4, 2012 (talk about memorable!), and it's been a romantic whirlwind ever since! With a desire to start their lives together as soon as possible, Amy and Richard are determined to pull off a fabulous NYC-area wedding in 6 months or less.Their mantra is clear: "Why wait? When you know, you know."


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